First of all, don’t Google “sticky video.” (NSFW) But here’s how marketers can make their digital videos more sticky, finds a YouTube study.
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 45 days of the November-December 2013 holiday season, showing $37.8 billion has been spent online. For the first time ever, the most recent workweek saw five individual days eclipse $1 billion in spending, led by Green Monday with $1.4 billion.
Monday was the biggest online shopping day in what is likely to be the heaviest week ever for shopping on the Web, comScore Inc. predicts. The Web measurement firm says sales so far this holiday season are up 13 percent over last year. While the pace slowed a bit last week, comScore attributes that in part to there being two extra shopping days this year between Thanksgiving and Christmas. Between Dec. 1 and Dec. 7, web spending hit the $1 billion-dollar-mark on three days
Marketers who put out their brand message on social media in order to attract new customers will be sorely disappointed, according to Gallup researchers. Instead companies should use Facebook, Twitter and other social media, combined with offline word of mouth, to persuade existing customers into recommending their products to prospects.