Gertie

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

"As teenagers' scores on standardized reading tests have declined or stagnated, some argue that the hours spent prowling the Internet are the enemy of reading-diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books," writes Motoko Rich in The New York Times. "But others say the Internet has created a new kind of reading, one that schools and society should not discount."

I believe this so-called "new kind of reading" is the result of the old kind of writing, which has become really bad.

I'm talking about the writing in mainstream media-newspapers, magazines and books-whose managements are so financially strapped that they can't afford decent editors. The result: Authors left to themselves are sloppy, self-indulgent and frequently boring as dirt.

This is also true of writing on the Internet and BlackBerrys/other mobile devices.

Probably not, but it's fun to try! Nov. 15, 2005: Vol. 1, Issue No. 48 IN THE NEWS Combating Critics' Pans With a Blitzkrieg of Ads If you have watched any television in New York or listened to local radio in the last two weeks, you have probably heard about "In My Life," the new Broadway musical currently at the Music Box Theater. Its commercials, after all, have been everywhere, complete with heartfelt audience testimonials, snippets of cheering crowds and mentions of rave reviews. All of which might give you the impression that "In My Life" is a hit. You would be wrong.

August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,

More Blogs