Geroge Wiedemann

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

As we’re heading through the era of smart phones and into the era of wearables and the Internet of Things, the tricky part is figuring out which of those technologies belong in your marketing budget, and which are just the latest shiny thing distracting your attention?

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