It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.
B-to-B marketers are bullish about their spending plans for this year, with 49 percent planning to increase their budgets during the next 12 months, according to a new study by BtoB, presented today at the Business Marketing Association-New York City's annual BtoB Outlook Breakfast. That compares with only 40 percent of marketers who projected budget increases in 2012. “That's a pretty significant change,” said Bob Felsenthal, BtoB publisher, presenting findings from BtoB's “Outlook 2013: Marketing Priorities and Plans.” In addition, 67 percent of marketers indicated they'll increase their digital expenditures this year, which leads every channel category. As for other
Geo-fencing. Showrooming. Local-mobile-social. Those are the buzzwords cropping up increasingly among marketers attempting to build connected brands with mobile consumers. At an eMarketer breakfast on Sept. 19 (where I’m blogging and tweeting live), eMarketer CEO and co-founder Geoff Ramsey provides a quick overview of ways that brands can use location-based marketing to build closer relationships with consumers who use location-based services, such as Foursquare and Yelp. His main takeaway: If you want to build your brand with the mobile consumer, don’t offer a cute gaming experience—provide valuable content like offers and promotions. Here are his tips (he provided seven, but
In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to "Digital Impact: The Two Secrets to Online Marketing Success," a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.
What are the biggest trends in social media? At the recent DMA07 in Chicago, the Target Marketing Group asked that question of Geoff Ramsey, co-founder and CEO of eMarketer Inc., a market research and trend analysis company focusing on the Internet, e-business, online marketing, media and emerging technologies.