Genna Gold

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked into all the tourist-trap locations and activities — with cheesy souvenirs galore — or are you going to be the tourist who does some research and hunts down all the local hot spots, exploring neighborhoods and connecting with the community?

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