Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Readers respond to “Warren Buffet’s Five Secrets of Success,” published July 6 2006, that examined how the world’s second-richest man does business. Garfinkel’s piece on Warren Buffett’s secrets of success was excellent. I’d like to add a couple of take-away points. Dave Thomas of Wendy’s said in IMPRIMIS magazine about a decade ago, and I paraphrase from memory, “It doesn’t do one much good to be the richest man in the cemetery.” My own pithy aphorism is, “He who dies with the most toys, is dead.” Lastly, whether or not one is religious, I share three hard sayings of Jesus: “It is easier for a

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

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