Many marketers are ignoring consumer attention and preferences in order to maintain and serve content to the platforms they deem the most important. Gary Vaynerchuk argues that this is a setback for most marketers.
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.
Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for marketers to notice is they’re listening — and consumers listening means audio ads can be there, too.
Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
As much as Americans like to gripe about marketing, what marketers do affects their everyday lives. You could say products and services greatly influence how they view their existence; which brings us to the subject of this story — the most influential marketers of 2016.