Gary Long

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I admit it. I am mesmerized by dancing tubes. These are the air-blown, wild weaving, waving, bending, bouncing plastic men you see out in front of car dealerships. Not only do they attract attention, it turns out these dancing tube men spook birds. The result: They are showing up in vineyards and fruit farms.

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