Gary Lindsey

While integrating lessons learned during each holiday selling period is a year-round process to optimize sales, getting the most out of the holiday countdown requires additional focus. Whether you are raking in end-of-year profits or scrambling for ways to increase last-minute sales, eToys Direct Inc. Vice President of Marketing Gary Lindsey offers ideas for maximizing the last three weeks of holiday buying. The Denver-based online retailer owns eToys.com and MyTwinn.com, and operates KBtoys.com. Target Marketing: What is your company doing to boost last-minute holiday sales? Gary Lindsey: We have been optimizing our online and e-mail marketing throughout the year in preparation for the holiday

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