Gary Kretchmer

Heather Fletcher is senior content editor with Target Marketing.

630 KHOW AM, "Denver's Talk Station," streams live, online at KHOW.com. To join the show already in progress, Web visitors can click the "listen live" button on the upper left hand corner of the home page. But before listeners hear the programming, they see and hear a few-second promotional video from Denver-based W.J. Bradley Mortgage Capital Corp. The video concludes with a screen providing WJB's toll-free number and a hyperlink to the company site, which then minimizes within the popup window as an alternating banner ad and moves aside to allow the radio show to stream live for listeners. It's one of many methods marketers are employing to direct radio listeners to their e-commerce offerings.

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