Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

The elements of great direct marketing have mostly remained unchanged. Target an audience, make an emotional connection, offer them what they want, make it easy for them to order, measure response and learn from the experience so you can do it better next time. The "All About Direct Marketing Virtual Conference" is built to show the elements of great direct marketing in today's marketing environment.

An often overlooked strategy to create significant profitability is a well-planned and executed friend-get-a-friend campaign. When I was the marketing manager for the Sesame Street Book Club in the 1980s, it was the most profitable initiative we did. The dilemma is that you have to have a good base of customers before …

Disruptive technologies can fundamentally shift a business’s trajectory. But what about disruptive marketing ideas? Continuity-marketer Dollar Shave Club didn’t disrupt the technology of razors, but they disrupted the distribution channel with monthly shipping of razor blades direct to the consumer. DSC chipped away at the dominance of retail competitors even if DSC sales were only …

Leaders do make a difference. Maybe the explanation can be found in neuroscience. Over the years I’ve worked with many different leadership styles, and it’s apparent that some are more effective than others. Let’s take a look at the good and the, well, not-so-good leadership I’ve observed from direct marketing leaders, along with seven challenges that can deliver …

Sunday is Father’s Day. It’s a time of year that I share an essay written to my Dad with seven values he taught me simply by being a role model. This week I reflect on how these seven philosophies and leadership qualities are influential to …

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