In this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision. The fact that Amazon is cracking down by suing 1,114 “reviewers” who sold their “service” to write bogus reviews is good news for consumers.
Writing copy for how the left brain and right brain processes information can make all the difference in your sales outcome. The left brain is customarily considered the area where people process information logically. The right brain is considered to be more creative. But when writing direct marketing copy, you must appeal to both hemispheres. After all the effort to get attention and deliver your message, ultimately it's in the closing where you