Gary Hannerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

If you’ve been in direct marketing, say, 20 years, do you have a career full of wide-ranging experience? Or are you stalled with only five years of experience repeated four times? Growing your value proposition to management is essential, because sometimes marketing leaders have to make difficult choices of whether the right people are “on the bus,” if they need to be “moved elsewhere on the bus,” or if there are people who need to be “moved off …

As we enter the critical make-or-break fourth quarter, and you begin your 2014 direct marketing budget plans, you will likely be faced with many marketing decisions. Those decisions are usually needed quickly. But often they're not made quickly. Whether it's information overload from so many options, analysis paralysis or managers who are afraid to make a decision, today we explore five ways to

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