In what’s sure to shock marketers attempting to privately target niche audiences, Twitter announced yesterday it will reveal all ads to “everyone.” That means “promoted only” ads will be visible, too.
First of all, don’t Google “sticky video.” (NSFW) But here’s how marketers can make their digital videos more sticky, finds a YouTube study.
Even though it's called the "Apple Watch" by the company that created it, everyone else is already calling it the "iWatch." Marketers seem more excited about the smartwatch Apple announced on Tuesday than they've been about other wearable technologies, including Google Glass, Samsung's five models of smartwatches and watch models from Motorola and Sony.
According to a recent article in Ad Week by Garett Sloane, "sequential advertising" that tracks the viewer from device to device, and delivers relevant messaging at each stop, could be marketing's next great leap forward. It offers the chance to truly reach the right person with the right message at the right time. However, the hurdle is personally identifying viewers as they hop from device to device. This goes beyond being able to retarget the person with the same ad a hundred times, to being able to serve a sequential message that builds up