Freelancer Herschel Gordon Lewis

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Herschell Gordon Lewis is president of Lewis Enterprises in Pompano Beach, Florida. Author of 32 books including “On the Art of Writing Copy” (now in its fourth edition), “Hot Appeals or Burnt Offerings,” and “How to Write Powerful Catalog Copy,” he is a member of the Direct Marketing Association Hall of Fame. He can be reached at 954.782.1750 or hgl@herschellgordonlewis.com. Cell is 954.600.7073.

A somewhat cynical observation: Educational institutions are disgorging higher and higher percentages of graduates (or drop-outs who claim an education) whose command of the English language is more and more sparse. Their lack of critical background makes them natural competitors for response-grabbing, leaders in the pseudo-information movement whose spread is terrifyingly wide.

Spend Time on It, and You Can Change Your Life Jan. 19, 2006: Vol. 2, Issue No. 5 IN THE NEWS More Jobs Being Found Online, but That Doesn't Mean It's Easy One of the first things Brooke Christiansen did as college graduation neared last spring was post her résumé on three of the largest Internet job boards: Monster, CareerBuilder and HotJobs. For the most part, she said, it was an exercise in frustration. —Barbara Whitaker, The New York Times, Jan. 15, 2006 Cover Letters Get You In the Door, So Be Sure Not to Dash Them Off A great cover letter is

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