Frederic Remington

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Another shameful chapter in The New York Times story comes to an end Nov. 17, 2005: Vol. 1, Issue No. 49 IN THE NEWS Judy Miller Fights Back with Letters to Dowd and Calame NEW YORK--Judith Miller will not go gently into that good night. Her public relations offensive, which had already taken her to CNN with Larry King and to National Public Radio and elsewhere, now includes angry published letters to two of her antagonists, former colleague Maureen Dowd and New York Times Public Editor Barney Calame. --Joe Strupp, Editor & Publisher, Nov. 13, 2005 For us news junkies, the professional demise

By Denny Hatch When Don Jackson and I put together "2,239 Tested Secrets for Direct Marketing Success," Internet marketing was in its formative stages. Not much space in the book was given over to e-commerce. At one point, I'd planned to do a book detailing how all the old rules of direct marketing that go back to the year 1196 (the year Chartres cathedral burned to the ground and the first direct mail fund-raising campaign was launched) could be applied to the Web, but I got sidetracked. What spawned this column was the acquisition of two clients who built extraordinary Internet-based businesses—with fabulous

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