Fred Wilson

Yblog identifies emerging trends in the fast-changing landscape of media and marketing and finds fun and often surprising connections—with real-time implications for direct marketers.

Yory Wurmser currently writes and consults on marketing and media trends for clients interested in innovating through new media and the data it produces. This is an extension of what he did for six years at the Direct Marketing Association, ultimately as the head of the Research Department. As director of marketing and media insights, he revamped DMA's publications to focus more on digital media and developed partnerships with leading research companies, including Econsultancy, Ipsos and Winterberry Group. He also developed internal strategic research and recommendations to help DMA adapt to the new marketing world. Prior to DMA, Wurmser ran a boutique management consulting and coaching firm and, in an earlier lifetime, earned a Ph.D. in political science from Columbia University. He lives near New York City with his wife and three daughters.

Reach him at Ywurmser@gmail.com.

Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are trying it out. Is the trend bound to fade, or is it here to stay? Despite some shoddy applications, it's here to stay.

Link-building has fundamentally changed. Many types of link-building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link-building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your or your client's site. Why should you care about content marketing? According to a Content Marketing Institute (CMI) 2013 Survey, 86 percent of B-to-C companies are planning

Mobile is where the growth is in startups, venture capital portolios and user activity, according to a post by Fred Wilson, the managing partner at venture capital firm Union Square Ventures and a frequent blogger. But one of the problems is that third-party reporting services such as comScore, Quantcast and Alexa are showing flat user growth in the first half of the year, mainly because they aren’t capturing Web usage that is “growing like a weed,” Wilson said. He wants a service that measures audiences across mobile and the Web. New York-based Wilson is recognized as a leading voice …

Due to the real-time nature of digital media and social technologies, content creation is increasingly a treasure trove of opportunity for business. Marketing and communication professionals are the forefront of this movement. Brands as publishers is a broader concept than just pushing out content. 1. Simplify someone's life. That's the appeal of Tim Ferriss, for example. 2. Evoke strong emotions about the art of marketing. Guy Kawasaki does that in person and across social media. 3. Be visual. That's very much the appeal with David Armano's work.

Fred Wilson wrote two posts in 2010 that were very influential with the startup community. The titles were: "Mobile First, Web Second," "Mobile First, Web Second (continued)." I know that they really impacted an entire cohort of startups, because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” Part of the beauty of blogging is that in two sittings Fred was able to influence what was built over the next 12 months. I loved the idea of “mobile first” but something always bothered me.

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