Testimonials have long been powerful selling tools in direct mail, and it's easy to see why. Getting your satisfied customers to sell for you makes your job easier because there's another voice (or several) that can overcome the skepticism of a prospect. Three recent mailings received by Who's Mailing What!, the world's most complete library of direct mail and email, are examples of a new twist on this old fundamental: a direct tie-in between the mail piece and a website.
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