Frank Watts

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

In New Jersey the other week, a full tank of gas cost me $53.00. This was $13.00 more than my weekly salary as an NBC page in 1956. My second job at Prentice-Hall in 1960 was writing press releases for $60.00 a week. My third job, publicity director at Franklin Watts Publishing Co., paid $90.00 a week. Frank Watts used to say, "I want all my employees to feel overworked and underpaid." We did.

The techie Web hotshots are screwing up big time. They say the right things and do the wrong things. Example: To Marissa Mayer, the chief executive of Yahoo, fashion magazines like Vogue and InStyle have achieved the Holy Grail of advertising. "The ads in those magazines are as interesting as the photo shoots and the articles," she said in an interview last week at the company's Silicon Valley headquarters. "I miss the ads when they are not there. I feel less fulfilled."

Yahoo has 196.6 million unique visitors each month. Yet Yahoo generated zero new revenue in 2013. My opinion: Yahoo CEO No. 6 (in as many years), Marissa Mayer, is hanging on by her fingernails. Any person with 196.6 million names unable to generate new revenue should seek some other line of work. What triggered this column was a Feb. 17, 2014 Time magazine story, "THE MAYER EVENT:It's crunch time for Yahoo's turnaround strategy."

I have sat in jet airliners on runways, but never for more than an hour. The weather outside the cabin may have been clear and sunny, but as the pilot explained over the public address system, no incoming traffic was able to land at the destination airport because of fog or snow. So we sat—grateful to be safe on the ground—rather than endlessly circling O’Hare or Metro Detroit in soup, waiting for a break in the weather and for the planes ahead of us to land. In 2006, some 60,000 fully loaded planes, were stuck on the tarmac for one to two hours.

Yes, especially if you are facing jail time. IN THE NEWS Susanna Goihman, the Philadelphia restaurant owner whose 2002 Lexus struck and killed 15-year-old Kayla Peter on June 19, surrendered to police yesterday on a single charge of leaving the scene of a fatal accident. The charge was filed, according to District Attorney Lynne M. Abraham, to ensure that Goihman, a Venezuelan national, would not flee the country. More serious charges remain possible as the investigation continues, she said. --Thomas J. Gibbons Jr., Joseph A. Slobodzian and Jacqueline Soteropoulos "Goihman surrenders in fatal hit-and-run" Philadelphia Inquirer, Aug. 23,

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