Frank Vos

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Ad agency presidents are dazzlers at selling. David Ogilvy, Lester Wunderman and Frank Vos would show up to deliver the pitch. Hire the agency and you are lucky to see these brilliant sweet-talkers once every six months.

It was with great sadness that I learned of the passing of Frank Vos, 90, president of the agency that guided me in bringing the Better Homes & Gardens book clubs from the brink of ruin to profitability. I first met him over lunch, right after I took over the book clubs, and mentioned I had a Sunfish that I sailed many afternoons and weekends on Manhasset (Long Island) Bay.

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