Francis Lear

By Ken Schneider In my September 2003 column, "Mining for Direct Mail Gold," I discussed the information I like to get from my clients before I start to write a direct mail package for a consumer magazine: media kit, press clippings, research, reader letters, past issues of the publication, previous mailing pieces and access to the Web site. What I didn't mention was the all-important input session. In an input session, which either can take place face-to-face or via a conference call, all the significant parties are made available to the copywriter and designer. For a magazine assignment, that list includes

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