Frances S. Edgar CME Nitterhouse

The Tug of War Persists At the outset let me state that Brian Carroll’s article, “What’s a Lead?” (November 2006) is one of the best [pieces of] writing I have read in recent time. I head the marketing [department] for a $200 million company and am directly responsible for marketing for the Americas revenues. The Americas geography of my company contributes over $100 million in revenues to the corporation, and my team supports the sales efforts in lead generation and branding. I could not agree more with your points on the tug of war [between sales and marketing] and was able to relate to every point/step mentioned

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