Founder Pamela Watanabe-Gerdes

It's Difficult to Sell a Product If You Don't First Believe in it Yourself By Alicia Orr Suman What comes before the offer, takes precedence over creative, and is even more important than the mighty list? The product, of course. The fact that no marketing can take place until you have something to sell is obvious. What's not so apparent to some direct marketers is just how integral "product" is to everything else they do—from creative to customer service—and that together, all of these elements combine to determine success or failure. Something you believe in. Before the product can become the centerpiece of all

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