Forrest Stone

By Donna Loyle They're highly educated, have above-average household incomes, and their ranks are filled mostly with women. Sounds like a marketer's dream demographic, doesn't it? In 2000, there were about 4 million elementary and secondary school teachers and college faculty members in the United States, and another 4.4 million school administrators, school librarians, guidance counselors, support staffers and others involved in education, according to the National Center for Educational Statistics (NCES). Moreover, NCES estimates another 2.2 million teachers will be needed in the next decade to handle enrollment growth and replace teachers leaving or retiring from the profession.

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