Ford

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Auto companies think better marketing is the trick to wooing the youth—but they're forgetting we're broke. This morning, Salon attended a panel discussion at the advertising and marketing firm Ogilvy devoted to the question of whether millennials want to buy cars, or whether the sort of seismic generational shifts documented by Joel Stein in Time meant that Detroit was in trouble. The invitation from Ford, which had put on the event, told us the goal: “use data, trends and expertise to show that Millennials aren’t just a bunch of PBR-drinking hipsters who spin vinyl and ride bikes.” We were trepidatious

Marketers want to be where consumers are, but Google doesn't yet want companies participating in Google+. The latest social network now sees about 1.8 million visitors a week, according to Experian Hitwise. And, as many marketers already suspect, a large-scale adoption of Google+ by consumers will probably influence real-time search.

Most banner ads are inserted into Web pages regardless of content, but recently Ford worked with Google to begin running display ads that varied depending on the nature of the site.

Over the past month, I downloaded a boatload of material on the current financial mess for my archive. One story haunted me--the surreal tale of AIG's chief executive officer, Robert Willumstad, who thought he only needed $20 billion to get out of a hole.

Four days later--after a series of reports--he discovered the tab was really $80 billion.

How can a supposedly hands-on, competent CEO misplace $60 billion?

That's $60 billion with a B!

by Bob Hacker This analysis of Easton Press is based on reviewing only four control packages and without the benefit of seeing any list segmentation or program performance figures. Targeting is inferred from product definition, copy platforms and appeals. The Basic Business The first thing we see is that the business is based on a few fundamentals that don't change: • The content always appears to be of high intrinsic value because of the author and/or the subject matter. • All titles are presented as "limited" or "special" and use exclusivity and "fear of loss" to build value. • The titles are

More Blogs