Fonts

By Lois Boyle and Beki Weight It's true: The art department is located on a whole different planet than the rest of the catalog marketing machine. Artists and graphic designers wear different clothes, visit different Web pages, and speak an entirely different language. But as different as they may seem on the surface, beneath that lime green outfit usually beats the heart of a bona fide catalog professional dedicated to the same goal as other catalog professionals ... to sell products off the page. Selling product is a team sport. The marketer's role on the team is to select the right audience to

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