Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Is your Web site user friendly? Or are you irritating the heck out of the very people you want in your corner? Worse, could your domain name be an unintended joke that has the world laughing up its sleeve? Doing Business on the Web From A to Z (Apple to Zappos) With a free ad in Craigslist I found John Mormando of Eye FIX Macs who came to the house and cleaned up our computers, answered my questions and told me precisely the equipment he needed me to order for his next visit. After trying to order two products at the Apple Store, I got so confused that I

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