Fernando Espejel

M.J. Anderson is CMO at multichannel marketing firm, Trekk, Inc.

You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture. I saw a study recently that encapsulates this particular change in culture. Common Sense Media surveyed parents of children 0-8 in the U.S. and found that 38 percent of 2-year-old children and younger have used a mobile device for playing games, watching videos or other media-related purposes. These are toddlers—babies, really—who haven’t learned how to put a sentence together, yet they have no trouble accessing games or cueing up videos.

In the last year, with the introduction of Vine—along with updates to both the Instagram and YouTube applications—the consumption of videos through mobile devices has seen a huge jump. These applications have created the platforms on which to share content, but the other part of this equation is how users consume video content through their smartphones. Let's first take a look at what each product did to help foster this video growth across mobile.

For the last two or three years, print magazines, TV and blogs have been proclaiming "this is the year for mobile." Articles and speeches were presented solely around the idea of a "mobile first" approach. Well, it's now 2013 and we can all agree this whole mobile thing is not a fad. In fact, it's pretty much the dominant force in many facets of all businesses, regardless of category or market.

While marketers have been using email for decades, the biggest impact on this platform has come in the last three to five years due to the quick and exponential increase in smartphone adoption, thus leading to a change in how emails are viewed. Mobile email is the one thing that most blurs the line between personal and public, as people are moving in droves to have both personal and work emails on the same phone. The reason? In this day and age, they always have their phones with them.

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