Federica Merigo

Heather Fletcher is senior content editor with Target Marketing.

A bird in hand is worth two clicks in an e-commerce site? Word is Twitter's "buy now" buttons are visible on some tweets, allowing marketers to have a consumer's first click be the last one. This, along with its pending online payment firm partnership and mobile re-targeting tech company purchase, makes it look like Twitter is planning a big e-commerce future.

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