Ezra Klein

Heather Fletcher is senior content editor with Target Marketing.

Raising $3 million in a day from an email fundraising-to-Web conversion path may prove presidential candidate Donald Trump knows his digital marketing, but it still puts him far behind the war chest of rival Hillary Clinton, who recently got labeled old-school by a speaker at Cannes.

Logically, women could be the hiring managers for the highest executive position in the country. Considering women compose the majority of the population, chances are these voters won’t make Hillary Clinton go searching in the men’s restroom for the position’s description — as Lara Shackelford, CMO of Altify, had to do for one of her first marketing leadership positions.

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