Ernie Kovacs

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

David Letterman's retirement announcement set off a minor media flurry. From Slate.com: "David Letterman Revolutionized Late Night," by Philip Maciak. David Letterman did not revolutionize anything. In the early 1950s, the king of late-night was a zany second banana with a Bugs Bunny face, Jerry Lester. His show: "Broadway Open House." A regular guest was Dagmar.

For some reason, we don’t get Fox Movies on DIRECTV, so I have never seen the “Fox Legacy” series. But when I read about Fox Filmed Entertainment Chairman Tom Rothman making a name for himself as host of that series—acquiring a cult following and a ton of fan mail, including a note from Steven Spielberg—I chuckled to myself. In a world of simply terrible presenters and speechmakers, it’s a delight to come across someone that is really good. The Myth of PowerPoint The 10th issue of this e-zine, back in July 2005, was titled, “Power Corrupts, PowerPoint Corrupts Absolutely”—a quote by Edward Tufte,

I’ve earned my living as a writer much of my life, just as my father and uncle had before me. I wrote some novels and business books, but it was junk mail that paid the bills. As a non-union writer, I follow the Writers Guild of America’s strike against the motion picture and television industries with fascination. Imagine! An unheralded collection of faceless individuals—whose behind-the-scenes creativity is the engine responsible for generating billions of dollars in revenues—has brought the entire industry to its knees. This column is about the Writers Guild Strike and the Mexican standoff that has become so expensive that no

In the mid-1950s, when I was attending Columbia College, I worked nights and weekends as a page at NBC in New York. In those days, television was black-and-white and always live. After squeezing fat tourists into thin seats, we pages were free to watch the show—from the back of the studio audience, the stage door or the control room. During those three years, I must have seen, in person, every major and minor star in the NBC galaxy, as well as those from other networks and Hollywood, since we also were assigned to work the Academy Awards and the Emmys. I was able to

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