Ernest "Fritz" Hollings

By Donna Loyle In the current two-year legislative season, about 1,500 privacy-related bills at both the state and federal levels have been introduced, according to The Direct Marketing Association (DMA). Following are three examples that affect direct marketers: Online Privacy Bill Proposed The Online Personal Privacy Act of 2002, introduced by Sen. Ernest "Fritz" Hollings (D-SC) in April, would mandate that companies get consumers' opt-in permission to use sensitive data, such as financial records, Social Security numbers and health information. The bill also requires companies to provide opt-out options for non-sensitive data such as transactional information from Internet purchases. The bill passed

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