When email marketers start digging into data, the temptation is to use it all, says Aaron Buchanan, a digital personalization manager at Finish Line. “But you've really got to start elevating priorities and make sure that you focus on knocking out the best opportunities first."
Email marketers, make interviewing the tech support people part of any platform vetting process, says John A. Caldwell, president and founder of Red Pill Email. "We find that helps a lot," he tells MarketingSherpa reporter Erin Hogg. "No suprises."
How can you keep engagement rates high with your email marketing? Diana Primeau, Director of Member Services at CNET, sat down to discuss that and more with MarketingSherpa reporter Erin Hogg.