Erin Everhart

Heather Fletcher is senior content editor with Target Marketing.

Sneaky penguins. While the bird itself can be loud, its updated Google namesake algorithm aspect is silent — and the bird is flying through websites in real-time, forever, impacting site rankings as it goes, the company announced on Friday.

Christmas may be coming early for search engine marketers. The white hat ones, that is. Google is going to update Penguin before the end of the year, verified Gary Illyes, a Webmaster Trends analyst at Google.

Content marketing may sometimes feel like a struggle to marketers, but a Twitter chat on Thursday went straight for hyperbole and called itself #ContentBattleground. In the chat organized by San Mateo, Calif.-based content performance marketing software provider BrightEdge, marketers, consultants and chatters provided content marketing tips.

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