Erin Egan

Heather Fletcher is senior content editor with Target Marketing.

Facebook privacy is now about transparency and restoring user trust, says Facebook in its post about adding tools and making protecting data easier. In a quick response, the Association of National Advertisers urges the social network: Do what you mean, mean what you say.

Ads on Facebook may not actually say racist things, but they can be so by default. Marketers can target their desired demographics; which means, if they like, they can exclude them, as well. But those omissions will soon end for ads about employment, housing and credit. Facebook is implementing new ad tools to fight discriminatory — and, therefore, illegal — employment, housing and credit ads.

Privacy is no longer just a regulatory headache. Increasingly, Internet companies are pushing each other to prove to consumers that their data is safe and in their control. In some instances, established companies are trying to gain market advantage by casting themselves as more privacy-friendly than their rivals. For example, Mozilla, an underdog in the browser market, suggested last week that it would allow its users to disable third-party tracking software altogether. At the same time, Web platform companies are setting limits on other companies with which they do busines

You see that little blue triangle? That’s the Digital Advertising Alliance’s “AdChoices” logo. It’s meant to identify advertisements that companies have targeted at you based on your browser history, ZIP code, IP address or other data that they’ve collected. Now, after months of complaining by ad agencies and advertisers, Facebook will start using this icon on its own ads and on ads that it serves through its new FBX ad exchange, the industry magazine AdAge reports.

Today, Facebook will send its largest email blast to date, informing all 1 billion users that it’s proposing to modify the site’s governance structure and remove the ability for users to vote on changes. Currently, if proposed changes get more than 7,000 comments, all users may vote on them. And if more than 30 percent vote for or against the changes, their decision is binding. Facebook wants to replace this system with a focus on soliciting high-quality feedback through new features. This would prevent votes from being triggered by copy-and-paste comments drummed up by fringe privacy activists, like Europe vs.

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