Erik Johnson

Heather Fletcher is senior content editor with Target Marketing.

Facebook is promising the world—or that its Atlas solution can lift the marketing world on its shoulders. Using the term "people-based" instead of "customer-centric," Atlas announced the solution that's been around since 2001 is "rebuilt" and is being relaunched so "marketers can easily solve the cross-device problem through targeting, serving and measuring across devices." Using the data Facebook has on its more than 1.3 billion monthly users, "Atlas by Facebook" can find consumers and serve ads to them elsewhere on the Internet through partnerships with search, social, creative management companies and publishers.

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