Eric Quanstrom

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

We are told starting discussions with buyers on LinkedIn demands relevance. Thus, watch for “trigger events": moments in time when your prospect is demonstrating something that signals “time to go in” to us. Easy, but is it an effective way to get attention of busy prospects?

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