Eric Farkas

Heather Fletcher is senior content editor with Target Marketing.

On Friday, I added Twitter’s “improved timeline” to my account, because as of Wednesday, the option is supposed to show me my best tweets first. I don’t see much of a difference, but Twitter hopes I and its millions of account holders will. Otherwise, the apathy that’s causing millions of account holders to stop using the network may continue and further plummet its share price and attraction to marketers.

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