Eric Cohen

by Eric Cohen To understand how to develop a database marketing solution, it's important to first understand what a database marketing system is and how it can positively impact your business. A database marketing system starts first with the data you have in your customer database. Take Inventory: What Do You Have? Similar to taking an inventory of products, you should inventory your data. Your data may be centrally stored and managed in one place, or it may be distributed throughout your business, as well as potentially stored in the databases of your business partners. Identifying the sources of data, and understanding how that

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