According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel-specific trends, the days of the week and weeks that are best for reaching consumer, as well as how these trends compare to previous years.

Company: Epsilon, a marketing services firm

Product/Service: Epsilon Digital Receipt

What it Does: Enables brands to deliver purchase receipts to consumers via email, as well as combine upsell and cross-sell offers with loyalty program and transaction data in real time. Marketers can build a richer customer data file and capture more information at the point of sale. In addition, the capability enables customer choice and an efficient and improved customer experience, including fraud protection.

Don’t look now direct marketers but the holiday season is officially upon us. I know, I know it feels like you just closed out Q3. If that weren't stressful enough, your 2012 forecasting initiatives are in full swing. It’s OK to feel a little overwhelmed. Here’s something that might make you breathe easier. According to Epsilon’s Holiday Trend Report 2011, cross-channel marketing programs and increases in consumer spending suggest that the holiday shopping season will be strong. Still, direct marketers shouldn't simply rely on retail predictors.

Email conversion rates in the fourth quarter of 2010 were the highest they've been in over two years, according to the North America Email Trends and Benchmarks Results, a quarterly report from the Email Experience Council and Epsilon. The average conversion rate in last year's fourth quarter (2.9 percent) increased 16.1 percent versus the fourth quarter of 2009.

 Hildebrand joins Engauge from JP Morgan Chase's retail bank where he served as senior vice president, brand marketing and customer acquisition, responsible for advertising, direct marketing and in-branch communications. Prior to JP Morgan Chase, the marketing veteran held senior level positions at Capital One, where he headed consumer marketing efforts for the credit card division, and Epsilon, the largest database-marketing firm in the U.S.

More Blogs