Enid Haupt

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When The Wall Street Journal has a special section titled “The Journal Report,” I try to read it. I pay a lot to subscribe because I need to know what the current thinking is in all aspects of business. I started reading “The Journal Report” to learn about the 10 ways to make more money in a job. The writer’s first suggestion was: Listen to your boss. I got no further. The words hit me with the same effect that biting into a madeleine cake had on Marcel Proust (1871-1922). The taste of that small, rich cookie sent a flood of memories reeling through Proust’s brain and was

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