I talk to a lot of marketers in my line of work, and my first question is always the same: “How does your company serve a customer?” On the surface, this question has nothing to do with why I’m talking to the marketer. But to me, this question strips back that complexity and gets to the very heart of the matter.
Today, every company is dealing with the effects of the COVID-19 outbreak in some way or another. Companies need to be thinking about their brand communication with stakeholders and how they manage their reputation during these challenging times.
World-renowned AI guru Dr. Merlin Stone shares the power of AI to make life better. He says how AI is improving everyday life by revealing universal truths and facilitating optimal decision-making for the best possible outcomes in business, health, education and politics.
People react to words like “machine learning” or “artificial intelligence” very differently, depending on their interests and levels of understanding of technology. Some get scared, and among them are smart people like Elon Musk or the late Stephen Hawking. Others, including data marketers who lack strategic skills, may react based on a vague fear of becoming irrelevant, thinking that a machine will replace them in the job market soon.
Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
Merck, Intel and Under Armour brand representatives exiting the Manufacturing Jobs Initiative got a Twitter-lashing from President Donald Trump, who called them “grandstanders” on Tuesday.