Elisa Crisafulli

Elisa Crisafulli almost cringed when she said it: “Artificial intelligence is going to replace us.” The digital customer engagement associate director for the pharma company MSD Italia doesn’t actually believe that AI is dangerous. Rather, Crisafulli was repeating a refrain she hears too often in the healthcare industry. Her response? “If we use it well, we can take advantage of it.”

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