Edward Tufte

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

For some reason, we don’t get Fox Movies on DIRECTV, so I have never seen the “Fox Legacy” series. But when I read about Fox Filmed Entertainment Chairman Tom Rothman making a name for himself as host of that series—acquiring a cult following and a ton of fan mail, including a note from Steven Spielberg—I chuckled to myself. In a world of simply terrible presenters and speechmakers, it’s a delight to come across someone that is really good. The Myth of PowerPoint The 10th issue of this e-zine, back in July 2005, was titled, “Power Corrupts, PowerPoint Corrupts Absolutely”—a quote by Edward Tufte,

How Harvey Mackay saved the day! I have been going to Direct Marketing Days New York (DMDNY) for 40 years. In the early days, the conference was held every year at the Hilton Hotel & Towers. The booths on the exhibit floors seemed jammed together and the aisles narrow so you had to bump into people and make eye contact. The speakers had all rehearsed their presentations down to a gnat's eyebrow. The seminar rooms were mostly small, which meant a SRO crowd. The electricity in the air was palpable. But DMDNY got greedy to get bigger. It moved to perhaps the dreariest

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