Edward Fones

Ed Fones, the former senior vice president, managing director and worldwide publisher for the Men's Health Group at Rodale, is now president of Fones Consulting. This practice guides clients in overall magazine strategy and improving profitability, consumer marketing, creative development, e-mail marketing and more. Prior to his publisher role at Men's Health, Fones was vice president of circulation for all Rodale titles. In January 1999, he was the youngest member to be inducted into the Direct Marketing Association (DMA) Hall of Fame. He now takes a moment to reflect on U.K. magazines, his mentors, and the application of "shower ideas." Q: What is

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