Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi. With around 600 million Internet users and an economy that, despite the slowdown, continues to strengthen, China represents a huge potential market for companies willing to invest there. However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the "Baidu Search Best Practice Guide" in association with China Search International. As a preview, here are four tips to whet your appetite
B-to-B marketers have unique search engine marketing (SEM) concerns, and those need to be singled out as a separate discipline.
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