Ed Zuckerman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Electile Dysfunction: The inability to become aroused over any of the choices for president put forth by either party in the 2008 election year. —Ed Zuckerman, Proprietor of “Government Policy Newslinks” to Denny Hatch, e-mail, January 23, 2008 Today is Super Tuesday. * With Bill Clinton getting more media attention than his wife, who is the candidate? Does this bode well for her presidency? * Barack Obama is an inspiring fellow, but do two years in the United States Senate qualify him to be commander-in-chief and leader of the Free World? * Do I really want John McCain—a lovely guy, but my age

Is your Web site user friendly? Or are you irritating the heck out of the very people you want in your corner? Worse, could your domain name be an unintended joke that has the world laughing up its sleeve? Doing Business on the Web From A to Z (Apple to Zappos) With a free ad in Craigslist I found John Mormando of Eye FIX Macs who came to the house and cleaned up our computers, answered my questions and told me precisely the equipment he needed me to order for his next visit. After trying to order two products at the Apple Store, I got so confused that I

Readers Respond to “The Decline and Fall of AOL,” published July 13, 2006. I want to share a couple of items to the history of AOL’s success. Jan Brandt left Field Publications as Advertising Director just at the time that Primedia, then K-III Communications, bought Field and included it with the Direct Marketing Group, of which Newbridge Communications (formerly Macmillan Book Clubs) was the anchor. Gryphon Editions was a division of Newbridge. I think the Field acquisition occurred in 1991. I also think Jan went to AOL directly from Field. Newfield, as it was renamed, slowly began to deteriorate. In 1993 K-III’s senior management,

E-mail is handy, but it cuts both ways April 13, 2006: Vol. 2, Issue No. 29 IN THE NEWS E-mail to Denny Hatch Your membership dues in the [City] Direct Marketing Club for 2006 remain unpaid.  The bylaws of the organization clearly state that unpaid accounts are to be canceled.  I'd hate to see that happen if you don't want it to. We have made several attempts to move you to action over the past 5 months. Now the 2006 Membership Directory is entering production and your name and company will not appear in it unless I receive your $125 membership dues

Serif or Sans Serif Font--Which to Use? Could I please make a suggestion? Your newsletter uses the "Times" font for body text, and in an email on a computer screen it is very hard to read. Could I get you to consider using a font that was designed for screen readability and is generally considered the most readable font for screen, Verdana? If not Verdana, at least a sans-serif font? If you do, I know I for one will be much more apt to read your newsletter. Thanks in advance. --Mike Schinkel President; Xtras, Inc. June 23, 2005 I try to answer every

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