Ed Rendell

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Some fundraising letters grab you by the throat, while others go straight to your heart. But it’s rare that a letter gets you where you live, including making you laugh, raise your eyebrows and want to take action. That’s exactly what the two-page letter from PennEnvironment—a statewide, citizen-based environmental advocacy organization based in Philadelphia—does. Written by PennEnvironment’s director, David Masur, it taps into a prospect’s potential interests, immediately, in both a humorous and positive way: “Let’s face it. The odds of George Bush and friends doing anything significant about global warming are about as good as the Pirates winning the World Series anytime

The 139-word Bloomberg News release—that Pinnacle Entertainment is selling shares for casino funding—ends on a sour note. Pinnacle lost out in its bid for a slot machine parlor in Philadelphia to the proprietors of the largest casino complex in the world, Foxwoods, which is owned and operated by Connecticut’s Mashantucket Pequot tribe. The new Foxwoods Casino—slot machines only—that won the license, will be sited on the west bank of the Delaware River, roughly 1-1/2 miles from our 1817 row house in South Philadelphia. My neighbor, novelist-actor Steve Zettler, wrote a letter to The Philadelphia Inquirer that oozed sanctimony. “It goes beyond the obvious

Keeping the Athletes on Track, the Media at Bay Feb 14, 2006: Vol. 2, Issue No. 12 IN THE NEWS EBU CHAMPIONS NEW MEDIA The European Broadcasting Union (EBU) says it is committed to providing additional content access to sports fans around Europe following record levels of new media coverage for the Winter Olympics. On top of more than 7,000 hours of TV coverage scheduled across the Eurovision territories, broadcasters and sub-licensees are providing both live and delayed moving images of the Winter Games over a record number of new media distribution platforms (broadband Internet, IPTV and mobile devices). An estimated 40 million

Absolute courage in the face of absolute adversity Sept. 13, 2005--Vol. 1, Issue #30 IN THE NEWS Philadelphia Park starter Russell "Rusty" Downes will face "internal disciplinary and economic sanctions" after leaving a filly behind the starting gate in Monday's Pennsylvania Oaks. Downes, 65, has dispatched runners from the gate for 35 years at numerous tracks but had never left one behind until Private Gift was ignored while five other runners were sent on their way in the $100,000 stakes race. --Craig Donnelly "Penalty is promised after big error at gate"

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