Ed Cushman

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

by Pat Friesen The opening paragraph and P.S. are the two "hot spots" of a letter that get read first and most often. That's why it's well worth investing both time and thought in what goes into your opener. Here are some hints for writing strong letter openers. - Open your letter with the word "you" instead of "I" or "we" to create immediate reader involvement. For example: You should have the latest life-saving "secret" information about the foods you eat. - Keep your first sentence short as an indicator that the remainder of the letter is going to be easy to read.

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