Dudley Moore

By Lois K. Geller And for direct marketers that means Real Honest A year ago, we all watched a ghastly tower of smoke and dust billow out of the site that was the World Trade Center. Not long after that, a lunatic started poisoning our mail with anthrax. The news then turned to a host of institutions that lied, cheated and stole from us. Last year, I wrote a column titled "Pinocchio Was Here" (Oct. 2001) about deception in direct mail. After the events of the last 12 months, and with the economy in the tank, I want to look at this

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